January 12, 2010

Six ways direct mail will thrive in the new year

Don’t Call It a Comeback USPS Delivery Magazine
Marketers are cost-conscious by nature. But last year’s economic meltdown forced them to look even harder for efficiencies, and it’s a mindset they’ll keep as the market recovers. But through it all, direct mail has been — and will continue to be — a viable, effective marketing tool. Here’s why:

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