September 14, 2010
Media: Magazine Readership Off Sharply Among Affluent
Media: Magazine Readership Off Sharply Among Affluent - Advertising Age - MediaWorks: "Magazine readership among the affluent plunged 16% in the past year as the group spent 12% more time using the internet and sharply stepped up purchases of e-readers and tablet computers, according to the annual Ipsos Mendelsohn Affluent Survey"
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