June 16, 2010

Dead Tree Edition: USPS To Give Publishers a Break on Ride-Alongs

Dead Tree Edition: USPS To Give Publishers a Break on Ride-Alongs: "The Postal Service has decided to liberalize the “ride-along” rules that have prevented product samples and certain other advertising gimmicks from running in U.S. magazines, sources said today.

The new regulations would reduce the postal cost of many of those advertising pieces by 90% or more."

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