The Changing Postal Landscape: What Mailers Need to Know: "Postal reform is the best thing that ever happened to direct mailers: True or false?
Both answers are correct, depending on how you mail.
The 2008 rate hike was reasonable. But last year’s wasn’t, nor was the one before that—least of all for catalogers. And there are many other postal variables that make planning difficult for anyone using the mail stream."
October 13, 2008
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