September 27, 2008

Junk Mail To Postal Workers, No Mail Is ‘Junk’

Junk Mail Keeps the Post Office Alive | Newsweek Project Green | Newsweek.com: "To the post office, consumers like her are a serious threat. 'Efforts to convince people not to receive mail are really going to hurt,' says Steve Kearney, a Postal Service senior vice president.

The Postal Service lost $1.1 billion in its latest quarter. That number would be even larger if it weren't for direct mailings, which now constitute 52 percent of mail volume, up from 38 percent in 1990. Revenue from direct mail 'is the financial underpinning of the Postal Service—it could not survive without it,' says MichaelCoughlin, former deputy postmaster."

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