USPS and Home Box Office (HBO) are jointly promoting the upcoming cable network’s miniseries, John Adams, and National Card and Letter Writing Month.
USPS joins HBO to promote John Adams miniseries
The HBO production is based on the book John Adams, by Pulitzer Prize winner David McCullough. The best-selling biography of the founding father centers on the letters Adams and his wife, Abigail, wrote each other during their courtship and 54-year marriage.
Beginning this week, USPS launches a multi-faceted 60-day campaign highlighting the HBO series’ focus on the Adams family letters and encouraging Americans to rediscover letter writing, especially in March during National Card and Letter Writing Month.
The USPS campaign includes a national cancellation featuring an Adams quote, “Let us dare to read, think, speak and write,” and a new website — www.usps.com/poweroftheletter. Postal receipts from point-of-service terminals and Automated Postal Centers will include the Adams quote and the website. Standees and window clings will appear in nearly 12,000 Post Offices around the country promoting the website and the miniseries.
“We’ve been delivering the power of the written word ─ including those letters written by Adams ─ for more than 230 years,” said Joanne Giordano, vice president, Public Affairs and Communications. “As a nation, we cherish the letters of great Americans because they help us understand our common history. This campaign will allow us to promote our brand, our products and the lost art of letter writing.”
HBO will premiere its seven-part miniseries with two episodes on Sunday evening, March 16. Episodes 3-7 will air the subsequent five Sundays, with the series ending on April 20.
source: USPS News Link
